Healthy Forests Need Healthy Markets
Traditional forest product markets are at an all time low, meaning forest owners are making less money to reinvest back into their land. Forests provide myriad public benefits: clean air, clean water, wildlife habitat, places to recreate, and the wood products we all use every day. Without revenue to maintain healthy and productive forests, many of those public benefits we all enjoy may cease to exist.
Problems with Existing Green Markets
Green Building. Public policies are developing at the federal, state and local level, encouraging the use of green building rating systems. While this is certainly a step in the right direction for sustainability, existing policies pub wood--an environmentally responsible material--at a real disadvantage.
On the other hand, these policies could help keep family-owned forests with a commitment to utilize high environmental standards. However, if these policies are structured to discourage the use of wood products, particularly from ATFS-certified forests, family forest owners will be unable to access these growing markets, potentially foregoing added income important for helping families stay on the land and keep their land forested.
Non-traditional forest product markets. Increasing consumer demand for "green," or environmentally responsible, products is rapidly increasing. Wood is one of the most environmentally friendly materials, as it is both renewable and plentiful. Currently, green promotional programs, such as the USDA Biobased Markets Program, exclude the use of forest products, and instead, promote biobased products that are imported from other countries and at great distances.
Ecosystem Services Markets. Healthy forests provide critical public benefits, inluding clean air and water and wildlife habitat. Although a relatively new phenomena, AFF is working to ensure family forest owners are included in these potential markets, as they are the largest forest ownership group in the U.S.
Forest Market Policy Priorities
AFF supports public and private sector policies that help forest owners keep their forests healthy and productive. We work to strengthen markets for wood products by encouraging the use of forest products produced from American Tree Farm System-certified lands, which flows into the Sustainable Forestry Initiative® (SFI) Chain of Custody system. The SFI market signal provides customers with assurance that the products they purchase are sustainable.
AFF also supports policies that enable landowners to participate in non-traditional forest products markets, giving them a seat at the table in renewable energy, ecosystem services markets, and habitat credit schemes for endangered species.
AFF will continue to work to:
- Include & Encourage Wood Products
Support green procurement and green building policies that encourages the use of wood products from ATFS-certified family forests.
- Provide New Market Opportunities
In addition to support for traditional markets, AFF supports on the ground programs, dedicated to developing new market opportunities for landowners.
Photo Credits: Sunrise (Burge Family), Woodpile (2010 STIHL Photo Contest Submission by John Niemela), Turkeys (Salem Saloom)