Who We Are

Mission, Vision & Values

The American Forest Foundation's mission, vision and values guide our enduring commitment to both family forest owners and the planet.

Our Mission

Deliver meaningful conservation impact through the empowerment of family forest owners.

Our Vision

U.S. family forests are a globally relevant solution to climate change, capturing and storing an additional one billion tonnes of carbon by 2050.

Our Purpose

Inspire healthy family-owned forests for a better and more sustainable planet — today and tomorrow.

Our Values

Icons with corresponding text that reads, "People and Planet-Centered; Equitable and Inclusive; Sustainable; Always Listening; Courageous; Adaptable Problem Solvers."