As the world continues to develop and advance new ways to fight climate change, it has become clear that forests are integral to improving the health and wellbeing of the planet and our communities. On their own, forests already play a critical role in our planet’s natural carbon cycle. Activating them as a natural climate solution through the voluntary carbon market helps keep even more carbon out of our atmosphere and mitigate the impact of climate change. But the question remains – how do we do that, and do it well?

Measuring how much carbon is captured can be confusing and complex, leading to misunderstanding around how carbon projects create meaningful impact in the fight against climate change. The Family Forest Carbon Program, a partnership between AFF and the Nature Conservancy (TNC), pioneered a new methodology that addresses those challenges, improving accuracy and transparency to ensure our program is having a real impact.

The following video provides a step-by-step explanation of how our carbon program works, our methodology’s approach, and how it helps expand access to the carbon market for thousands of rural landowners seeking to improve the health of their forests and benefit the planet.

To learn more about the Family Forest Carbon Program, visit www.familyforestcarbon.org.