West Virginia Landowner Is Keeping His Land in the Family
Jarrod Hatfield walks his family’s forest in Wyoming County, West Virginia, in late March 2022. Photo by William Wolfe, courtesy of REI.
Jarrod Hatfield, a West Virginia landowner enrolled in the American Forest Foundation's Family Forest Carbon Program, recently shared his story with our partners at REI. He discussed his deep connection to the land and why he decided to participate in the program.
To have that much land is an anomaly in this area. And I want to keep it. I want to pass it on.
Read this landowner's full story on REI's blog.
Learn more about enrolling in the program by visiting the Family Forest Carbon Program website.
Related Articles
September 9, 2026
Is FFCP Right For You? Part 1: You Want to Work with People You Trust
The Family Forest Carbon Program is run by the American Forest Foundation (AFF), a trusted non-profit in forest conservation since 1932. In 2020, we partnered with the Nature Conservancy to launch FFCP, with the goal of giving small, private forest landowners access to the voluntary carbon market. The day-to-day operations of the program are run by AFF, and our team is made up of experts in forestry, finance, customer service, and fundraising, to name a few.
September 9, 2026
Is FFCP Right For You? Part 2: You Need Forestry Guidance
Landowners often want to do what’s best for their land, but may not have the expertise, or resources to take action. In this article, we’ll explore how the Family Forest Carbon Program (FFCP) provides the technical support you need to care for your woodland—with a long-term plan to help you avoid overwhelm and stay on track.
September 9, 2026
Is FFCP Right For You? Part 3: You're Concerned About Greenwashing
This idea of “greenwashing’ is a real concern, and one we share as individuals who care deeply about the earth and America’s forests. In this article we’ll look at how we know we are selling real, high-quality, verified carbon credits and how carbon markets—while not a perfect solution to climate change—allow us to do more with fewer resources.